Who We Are
At Bravely, we’re on a mission to revolutionize employee development through a scalable, technology-driven coaching platform that empowers individuals and organizations alike. By combining personalized coaching with actionable analytics, we help employees navigate challenges, build critical skills, and unlock their full potential while enabling leaders to drive measurable impact.
This is an exciting opportunity to be a founding member of our Sales Development team. As a founding member, you’ll play a critical role in expanding Bravely’s reach by engaging companies that prioritize their people. This is a unique opportunity to grow your career at a fast-moving, venture-backed startup making a meaningful difference in the working environment for hundreds of companies worldwide.
Position Overview
We’re seeking a Demand Generation Marketing Manager to drive our B2B marketing efforts and generate qualified opportunities and pipeline for our sales team. This role will own our demand generation execution, with a focus on creating pipeline across multiple channels.
What You’ll Do
Lead Generation
- Drive MQLs using demand generation campaigns across multiple channels
- Manage end-to-end webinar program, from content planning to promotion, to execution and follow up
- Nurture new and existing leads with email (Hubspot and Outreach)
- Oversee MQL process and lead scoring in partnership with sales team
- Manage and optimize lead conversion through the marketing funnel
Marketing Operations
- Serve as primary administrator for marketing tech stack (Salesforce, ChiliPiper, HubSpot)
- Build and maintain marketing automation workflows
- Monitor and report on key marketing metrics and campaign performance
- Manage lead routing processes
Content Distribution & Events
- Execute social media strategy on company channels
- Manage influencer marketing relationships and campaigns
- Secure speaking opportunities for company executives at industry events
- Coordinate conference participation and event marketing initiatives
- Develop and manage co-marketing initiatives with partners
Analytics & Optimization
- Track and analyze campaign performance metrics
- Optimize conversion rates across marketing channels
- Manage marketing budget and track ROI
- Generate regular reports on key performance indicators
Required Qualifications
- 5+ years of B2B demand generation experience
- Proven track record of hitting MQL and pipeline targets
- Expert knowledge of marketing automation and CRM platforms
- Strong analytical skills and data-driven decision making
- Experience with virtual event production and webinar management
- Excellent project management and communication skills
Preferred Qualifications
- Experience marketing to HR/People leaders
- Experience with ABM campaigns
Ready to Empower Others?
We know that underrepresented individuals often hesitate to apply due to imposter syndrome or confidence gaps. If this sounds like you, we encourage you to apply—even if your experience doesn’t match the job description perfectly.
Bravely is an equal opportunity employer. We celebrate diversity and are committed to providing accommodations to individuals with disabilities throughout the hiring process.
Join us in shaping a future where every employee feels empowered, valued, and supported.
